We are excited to announce that bmibaby has been recognised for best use of social media in the Travel Sector by the Digital Impact Awards, in London on Thursday 20 October.
The low cost airline has won the award for its advance in social media over the past 12 months including a solid customer service structure and successful tactics across several social platforms too.
Judges were impressed by bmibaby’s development of a cost effective digital strategy with three clear focus points: To support and nurture the development of the bmibaby community online, to inspire its customers to enhance their traveling experiences and to create dynamic tactics to support the many routes bmibaby fly.
Throughout the year bmibaby has sustained the customer service offering on Facebook and Twitter, as well as launching and maintaining a successful blog to share regular news and updates with readers.
Julian Carr, managing director, bmibaby, said:
“We are really proud to win this award. Over the last year we have worked hard to develop our social media channels. We use them as another way to communicate with our customers, to engage with them and to inspire them to travel. This award is great recognition of our commitments to developing our social media strategy.
Tactics have included the world’s first Social Media Loyalty Card accumulating over 100 pieces of coverage, #FFFF (Free Flight Follow Friday) accumulating over 2,000 tweets and the worlds first crowd sourced destination guide accumulating over 1000 entrants in it’s first week alone.
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